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Finding Your Target Audience

Creating cross-segmented groups to tailor your communications How do I define who my campaign and it…

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Why Strategy Matters

Electoral campaigns to transform reality When we talk about electoral campaigns capable of changing …

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Territorial Outreach Strategies

Surveying the territory for your campaign In an electoral campaign, territorial outreach is crucial …

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Understanding Voting Patterns

How many votes do I need? Learn how to calculate In this guide, we’ll explore how analysing electo…

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Post Campaign Report Model

Systematize info, data, knowledge, and learnings at the end of your campaign The first weeks after t…

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Swot Analysis For Campaigns

Tool to leverage campaign’s strengths and prepare for its weaknesses Every campaign is exhausting …

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Donations Tracking Tool

A template for recording donations received during the campaign Content: Alejandra Parra, Caio Tendo…

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Campaign Management Plan

Action plan, timeline, indicators – all aligned Organization is everything during a campaign! …