This content is part of the track Gender Lens For Political Campaigns

Body, Presence and Political Power

Five keys to communicate power through the body

It has been known for a long time that we communicate more through our bodies than through verbal language.

For example, if we are withdrawn, with our arms crossed and our head down, we may communicate sadness. If our brow is furrowed, we communicate anger or disgust.

However, more  recent research suggests that this also works for our brains. Meaning, our body postures send messages to the brain that shape and alter our thoughts and emotions.

So, for instance, if I am feeling sad but I stretch my body, hug myself, and smile, my brain will dissipate that sadness more quickly and will “read” that everything is okay.

I recommend you watch the conference of Amy Cudy, an expert in the topic:

For women who take part in politics and/or in decision-making roles, it is very good news knowing that we can use body posture to communicate to ourselves and to others that yes, we hold power.

Here are 5 keys to communicate power from the body:

1. Open Postures

2. Two Minutes

3. Grow!

4. Wonder Woman

5.Occupy the Space

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