Campaigns

Three Key Factors for Successful Campaigns

Although there is no single formula for running a successful campaign, and probably every person who has coordinated a campaign has their own methods, in our experience, there are three key elements that help achieve the proposed objectives. Let’s take a closer look:

A candidate with skills and commitment:

She is willing to be the first to get up and the last to finish the day. She studies, listens, and relies on her team with dedication and humility.

These qualities are even more important than prior electoral experience or basic initial knowledge, as they form the foundation for unlocking potential through her work and commitment to the political project she represents.

A team with heart and dedication, willing to put their feet and voice on the ground:

This is a crucial element. It is important that the team has good working conditions, that each person’s dedication is valued, and that effort is recognised and rewarded.

It is essential to leverage on accumulated experience and knowledge from our political organisations, while not forgetting the value of political innovation, experimentation with new practices, and new formats that may emerge.

A well defined and shared strategy:

Intelligence. We don’t expend energy randomly. We align around a common strategy, which is understood and embraced by everyone on the team.

Finally, it is important to remember that campaigns are moments of opportunity.

They are a chance to put the political project to the test, rethink it, and strengthen it; to consolidate the discourses and practices the group has carried for a long time, aiming for social transformation. Campaigns are also opportunities for the political project to reach more ears, expand into new territories, and grow its collective building capacity, surpassing the limits of the social and community environments from which it originated. Without a doubt, campaigns are the best opportunity to test, grow, and improve as an organisation.