Tool to leverage campaign’s strengths and prepare for its weaknesses
Every campaign is exhausting and requires a great deal of commitment and dedication. We know you already know this… But we want to give a small reminder that, before deciding to run for office, it’s really important to clearly understand your conditions for running and your own profile. That’s why you should do an analysis – a SWOT!
SWOT analysis (Strengths, Opportunities, Weaknesses, and Threats) is a tool that will help you make the most of your campaign’s positive points and better prepare for the negative ones. Here is a file you can use to apply this technique to your advantage.
The SWOT analysis is a tool widely used in private companies and increasingly in electoral campaign planning. It is a very simple exercise that will help you leverage strengths and better prepare for weaknesses in your campaign. Remember that the SWOT analysis is not the plan itself; it is just an analytical tool that supports planning. Get together with your team and do this exercise collectively and honestly. Take time to complete the template and reflect on the result collectively.
What do I do with my strengths?
Invest in them! Create strategies so that your voters can see what you have to offer at your best.
What do I do with my weaknesses?
Try to fix them if possible, or neutralize them if not.
What do I do with opportunities?
Take advantage of them.
What do I do with threats?
Try to minimize their impact and prepare yourself and your team to face them.
Content: Alejandra Parra, Caio Tendolini, Flávia Tambor, Emília Marinho, Karin Vervuurt and Luciana Paes Elmais
Writing: Victor Soares
These contents were developed collaboratively during an immersion held in March 2020, with representatives from several organisations.
