Build your tribe, connect your people, and learn to navigate chaos
Eva Sander
There is no question that we are living in uncertain times. Maintaining a constructive and positive tone in our statements, positions, and stories – even when they are connected to traumatic situations, contexts, or experiences – helps encourage others to amplify and replicate them.
In this kind of scenario, learning how to live with uncertainty and fear becomes an invaluable skill. It allows us to build resilience and sustain healthy, stable leadership over time.
If you need a boost of encouragement, Naomi Klein offers a powerful explanation of how shock events can open the door to change.
And Margaret Heffernan shares what we need to develop in order to face an unpredictable world.
Build Your Tribe
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”
Seth Godin
Carrying the weight of the world on your shoulders will eventually burn you out. Driving social change is a collective effort. Building your personal brand increases your visibility while protecting your reputation and authority, making the transition into leadership the next natural step.
Contrary to what many believe, data analysis shows that working with small, highly interconnected groups is far more effective than trying to appeal to large, undifferentiated masses.
That’s why we recommend working with the concept of a tribe, rather than relying solely on traditional audience segmentation (usually based on age, gender, profession, etc.). But what is a tribe? A tribe is a group of people who are interconnected, have a visible leader, and share a clear and common set of values and ideas.
Renowned marketing consultant Seth Godin puts it simply:
A crowd is a tribe without a leader.
A crowd is a tribe without communication.
Based on these premises, it’s essential that you maintain high visibility and enable multi-directional communication channels with each tribe you want to engage and lead.
Learn more about tribe dynamics in these videos: Seth Godin: The Tribes We Lead
Connect Your People in the Cloud
Having access to tools that make it easier to build communication systems, and connect your tribes doesn’t have to be expensive. Here are four platforms that can be extremely useful for grassroots organizing and campaign communications:
Using its webinar mode, Zoom allows you to collect participant data through registration, run live polls, and control who appears on screen. It also enables live streaming to Facebook or YouTube, helping you expand your reach.
StreamYard allows you to broadcast simultaneously across multiple social media platforms—your own or those of partners (with their permission, of course).
Canva helps you expand your content creation team without losing control over branding and messaging. The Pro version allows you to build a brand kit, share templates, and automatically generate content formats optimized for multiple social media platforms from a single piece of content.
Google Drive is probably the best place to save and organize all your campaign’s documents, spreadsheets and presentations. Make sure you give the proper access to the right people.
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