GLOBAL
Your Visual Identity And Style Guide
How voters see and recognize your campaign depends on it Visual identity is essential for building y…
Global
Communication Do’s And Don’ts
How to make your communication more mobilizing and strategic Let’s go through some quick tips …
Managing Your Campaign’s Social Media
It’s time to post, publish, and engage people! Helping you understand the different types of socia…
Basic Design Kit for Campaigns
Guide to build your campaign’s basic kit Not all of us are designers, but we can make do…
Templates – Flyers And Stickers
How to create good pieces Check out the Canva templates we’ve prepared to help you spread your cam…
Choosing Your Campaign’s Channels
How do you decide which channels to use for your campaign messages? Choosing the right communication…
Thematic Key Messages And Tactics
How to talk and act about what matters by Impulsa You’ve already learned how to build ke…
Campaign Planning Essentials
Electoral campaign’s stages and planning We recommend that the strategy development considers …
Building Your Public Narrative
How to tell your story, and why it matters This guide focuses on public narrative; a tool that helps…
Creative Digital Narratives
How to talk and act about what matters by Gabi Juns and Dardo Ceballos The campaign narrative …
Sobre Im.pulsa
A Im.pulsa é uma plataforma e comunidade de aprendizagem política e eleitoral – plural, aberta e gratuita – que apoia mulheres diversas a entrarem e permanecerem na política institucional. Com a Im.pulsa, um conhecimento que antes era caro e restrito se torna acessível para muitas.
